Our Mission
To empower Australians with a super choice
Our Story
Problem
The way consumers engage with financial products has changed.
Consumers expect financial tools, such as payments, to be embedded when & where they need them.
Yet when employees need their super details in order to provide their super choice, they’re on their own.
Opportunity
Now is the time to improve member outcomes by embedding tools to manage superannuation directly within the platforms where employees go to work.
SuperAPI enables super funds to engage with their members when & where help is needed.
We provide tools for software platforms (payroll, hr & workforce management) to create better experience for employees & employers when dealing with superannuation.
Milestones
How we got here
2020
Launched SuperChoiceForm.com.au, empowering consumer super choice at scale
2023
Launched Xonboard, employee onboarding for Xero
2024
Launched SuperAPI Platform