Our Mission

To empower Australians with a super choice

Our Story

Problem

The way consumers engage with financial products has changed.


Consumers expect financial tools, such as payments, to be embedded when & where they need them.


Yet when employees need their super details in order to provide their super choice, they’re on their own.

Opportunity

Now is the time to improve member outcomes by embedding tools to manage superannuation directly within the platforms where employees go to work.


SuperAPI enables super funds to engage with their members when & where help is needed.


We provide tools for software platforms (payroll, hr & workforce management) to create better experience for employees & employers when dealing with superannuation.

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Milestones

How we got here

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2020

Launched SuperChoiceForm.com.au, empowering consumer super choice at scale

2023

Launched Xonboard, employee onboarding for Xero

2024

Launched SuperAPI Platform

Meet the people powering SuperAPI

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Ben Styles

Co-Founder, CCO & Head of Compliance
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Riley James

Founder, CEO, Head of Product
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Sam Richardson

Co-Founder & CTO

Get started with SuperAPI

Remove the friction from the member experience