Our Mission
To empower Australians with a super choice
Our Story
Problem
The way consumers engage with financial products has changed.
Consumers expect financial tools, such as payments, to be embedded when & where they need them.
Yet when employees need their super details in order to provide their super choice, they’re on their own.
Opportunity
Now is the time to improve member outcomes by embedding tools to manage superannuation directly within the platforms where employees go to work.
SuperAPI enables super funds to engage with their members when & where help is needed.
We provide tools for software platforms (payroll, hr & workforce management) to create better experience for employees & employers when dealing with superannuation.
Milestones
How we got here
2020
Launched SuperChoiceForm.com.au, empowering consumer super choice at scale
2023
Launched Xonboard, employee onboarding for Xero
2024
Launched SuperAPI Platform
Meet the people powering SuperAPI
Ben Styles
Co-Founder, CCO & Head of Compliance
Ben is an experienced commercial product leader who specialises in the creation and go-to-market of hyper growth financial services products. Ben’s career has spanned roles in the banking industry, th...
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Riley James
Founder, CEO, Head of Product
Riley built a reputation as a pragmatic technologist, who solved problems first and wrote code second. His desire to solve a meaningful problem for Australian consumers evenutally lead him to superann...
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